LIFE IN WATER

LIFESTYLE

This is just the beginning

"This is just the beginning"

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LIFESTYLE

Pushing Boundaries

"Meet Errin Casano- Outdoor enthusiast and self professed boundary-pusher.She packed up her kayak and Xtratufs to set out on an ocean adeventure on the sunshine coast in British Columbia where gnarly winds attempted to push her off course."

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LIFESTYLE

ADDICTED TO ADVENTURE: SHARKDIVING

"Sharkdiving isn’t for the faint of heart. For Tanner Mansell, the ocean and life around sharks is a lifestyle that he couldn’t ignore."

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LIFESTYLE

Xtratuf® Treks Beyond

“Lifelong water lover and climber Noah Kane pushed himself harder and farther to reach new heights when he attempted a climb El Toro in Northen Mexico. See how he faced the toughest challenge of his life.”

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LIFESTYLE

I am XTRATUF AK Shellfish Farms

"If this place doesn't bring you to your knees crying...you're not working hard enough."

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LIFESTYLE

Passing on the Tradition of Fishing

For part-owner of Pike's Place Fish Market, Jaison, fishing has been in his life since his earliest memories spending time with his grandfather fishing for salmon and crab on the Puget Sound.

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LIFESTYLE

•Keree Smith•
All Aboard Amidst a Pandemic

For many months, we dreamed. We dreamed of a shimmering golden sea stretching across the horizon. We dreamed of dramatic granite faces rising from the depths of infinite blue, of mountains drawing lines of white from the sky to the ocean.

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LIFESTYLE

•Holiday Tradition•
Drifter's Fish

Our favorite holiday tradition is making our family's wild salmon gravlax recipe. We love this simple recipe for curing fish and always have a batch going through December to share with friends and family.

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LIFESTYLE

•Holiday Tradition•
Allan Mathisen

Our small town's take on the Scandinavian tradition. Instead of masked carolers going house to house and getting treats, its community members going business to business and getting food. For us Julebukking takes place the week before Christmas and is a way for the small business community of our town to give a thanks back to their patrons for their business throughout the year.

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LIFESTYLE

Our Path Forward

The events which have unfolded over the past weeks and that are happening as we type this are tragic and disheartening. They have brought to light many sad truths that aren't new, that racial inequality is far from uncommon. So, what do we do about it? What can we do...

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LIFESTYLE

Linda Leary & the Fishe®Wear Story

Growing up in Maine, Linda developed a love of fishing at an early age, learning the sport from her father who would bring her fishing on their local lakes and rivers for panfish, brook trout, and landlocked salmon. She carried this passion with her when she moved to Alaska after college...

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LIFESTYLE

Q & A:
The Salmon Sisters

In honor of National Siblings Day, we are celebrating The Salmon Sisters, Claire and Emma. Raised on a homestead in Alaska, they embody the hard work, dedication and commitment to community that we admire.

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