Xtratuf | I am Xtratuf landing page

Collage featuring the I AM XTRATUF logo and a variety of XTRATUF brand ambassadors doing work and outdoor activities.


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XTRATUF is about doing and our bold community of do-ers are fantastically passionate individuals with incredible stories to share, so turn up the volume, read the blog and enjoy.

  • Tommy Snyder

    From studying the ocean weather, tides and currents to seeking the next swell or mountain, Tommy has been following his passions and finding new adventures all around the world.

  • The Crew of the F/V Arctic Lady

    An Ode to the Crew of the F/V Arctic Lady, who each season work tirelessly through some of the toughest conditions Alaska can throw at them. Words from the Ernest Henley poem “Invictus” which speaks to showing courage in the face of death. A reality that these fishermen face every day out on the water. Watch to learn what makes them XTRATUF.


    So much more than just a wild salmon commercial fisherman in Bristol Bay, Alaska, Sarah is a single mother to two teenage boys, has a Doctorate in Anthropology, and in the off-season is a motivator in her self-built yoga and fitness studio in Homer.


    As brothers and lifelong fishermen on the Bering Sea, Chad and Craig Lowenberg of the F/V Arctic Lady know firsthand about the unimaginable danger of fishing on one of the roughest seas in the world. Total trust, inherent drive and a whole lot of guts is required.

  • Lionel James

    Lionel first discovered a love for fishing while growing up in Alaska. He carried that same passion to Football, to serving in the US Army, and to MMA fighting. Now having proven to himself that he can take this on, Lionel is after something even bigger, making a positive impact in the fishing community and the youth of today.

  • McKenna Peterson

    Water comes in many forms, from the mountains in Idaho to the waters of Southeast Alaska, McKenna Peterson is a professional on the sea and snow.

  • Alaska Shellfish Farms

    Location: Halibut Cove, AK. Winter population: 15. This remote island is where Greg and Weatherly Bates chose to plant their family’s roots. Here these farmers of the sea harvest oysters, mussels and kelp. Mari-culture farming is hard work anywhere, but especially grueling in Alaska’s unforgiveable waters and wild tides, tough weather, and isolation from the rest of the world. For the Bates family, they are so confident in this life they have built.